Manifesto

MA VA’ is above all an exclamation of wonder and a decidedly positive state of mind and a collective movement.
The belief that it is always possible to do better, that it is possible to collectively face the challenges of our planet, setting ambitious goals.
An energy that pushes us to transform ourselves on social and environmental issues. Bringing our partners and our sector with us. A joy of living that transforms every progress into a reason to celebrate.

Whether it's significantly increasing the circularity of our garments, giving them many lives.

Reducing our carbon footprint, helping to preserve ecosystems and water.
Rethinking the culture of the lands that give life to our materials.
Understanding and acting on our production chains to make them more virtuous.
Choosing materials with less impact on people, nature and animals.

Transforming ourselves deeply, step by step, until we become an ever better company.

We are coming.
We have made great strides.
We believe in the power of actions.

But we started with the words of a great director, written on a piece of paper always kept in our pocket, which became our manifesto...

“I don’t have much to say.

I think I've learned very little in all these years: I've learned that there are many reckless things you can do. And among those millions, there's one that's even more reckless than the others. And you usually do that one.
I've learned that blue and black together are an eyesore.
I've learned that certain smells stick in your memory, and when you smell them again, it's as if all those years never passed.
I've learned that Saturday is better than Sunday.
I've realized that everyone has something to tell, but I've also realized that hatred for certain people helps you live better.
I've learned that on some mornings you'd be willing to give up an arm just to sleep five more minutes.
I've found that some cities are capable of making you forget your own name.

I've learned that there are people so aesthetically stunning that they even emit their own light. They look, I don't know... phosphorescent!

I've realized that there's no need to worry if at 40 you don't know what to do with your life, if you still have a great desire to play. Maybe you're the only one who's understood something.
I've learned that if you repeat a word many times, it suddenly loses its meaning.
I've learned that sometimes you'd want to make love with a certain person so much that you'd ask them on your knees.
I've learned that a cigarette, especially if you're down, can even save your life.
I've discovered that there are people so annoying that they are a true ornament to one's testicles.
I've learned that there's nothing more exhilarating than sticking to your choice. And then making a mistake.

I've learned that the comfort of friends can sometimes be cruel.

I've learned that Frank Sinatra's voice is one reason to be in the world. And Heineken is the other.

I've learned that salt should be added before the water starts to boil.
I've realized that some rules are meant to be broken.
I've noticed that there's nothing funnier than agreeing with an idiot. And laughing inside.
I've discovered that with age, you learn to love your mistakes and regrets like children.
I've learned that nostalgia tastes like hot chocolate.
I've learned that Ingmar Bergman's films are not just masterpieces: they are life lessons.

I've realized that nothing is more beautiful than getting up at night while everyone else is sleeping and wandering alone like a dog among the rubbish, searching for any fulfilling sensation.
I've learned that if they ask you to do five things and at the last moment they add two more, you inevitably forget the first three.
I've learned that some people only have a head to keep their ears apart.
I've learned that your favorite shirt attracts sauce in a deadly way.
I've learned that there's nothing more beautiful than waking up one morning without knowing what time it is, without recognizing the room and, above all, without remembering how you got there.
But most of all, I've learned that the truly important days in a person's life are five or six in total.

All the others just add volume.

So sixty years from now, you won't remember your graduation day, or the day you won an Oscar.

You'll remember that evening when you and your friends, your true friends, smoked 10 cigarettes each and, completely drunk, sang at the top of your lungs in the street, soaked in rain.

Those are the moments when life truly beats stronger.


P.S.: But, deep down, I did learn something.”